Our Story & Vision

Meet the team behind Canada's premier casino entertainment company and discover our journey and values

Our Journey

The VelvetDice Story

How passion for entertainment and exceptional experiences shaped our company

From Passion to Excellence

VelvetDice was born in 2018 when founders Emma Laurent and Daniel Zhao, both veterans of the hospitality and event management industries, recognized an opportunity to elevate the standard of casino-themed entertainment in Canada. After experiencing firsthand the disappointing quality of existing options at corporate events they attended, they set out to create something different—entertainment that combined authentic casino atmosphere with exceptional service and meticulous attention to detail.

Starting with just three vintage-style gaming tables and a handful of trained staff, the company began servicing small corporate events and private celebrations in Toronto. Word quickly spread about their refreshing approach that blended sophistication with genuine fun, and within 18 months, VelvetDice expanded to serve events across Ontario.

By 2021, despite the challenges of a global pandemic, the company had established satellite operations in Vancouver and Montreal, introducing their signature experiences to clients throughout Canada. Today, our team of over 40 dedicated professionals serves hundreds of events annually, from intimate milestone celebrations to large-scale corporate galas and charity fundraisers.

Throughout our growth, we've remained committed to our foundational principles: creating memorable experiences, fostering meaningful social connections, and delivering flawless service—all while ensuring that our entertainment remains strictly that: entertainment, fully compliant with Canadian regulations, and accessible to all.

VelvetDice Founders
Our Philosophy

Core Values & Mission

The principles that guide everything we do

Excellence Without Compromise

We believe that every detail matters in creating exceptional experiences. From our premium equipment and professional staff to our meticulous planning process, we maintain uncompromising standards in everything we do. We continuously refine our offerings based on client feedback and industry innovations to ensure we're delivering the absolute best in entertainment value.

Authentic Relationships

We believe in building genuine connections—both through the entertainment experiences we create and in our business practices. We prioritize transparent communication, ethical operations, and long-term partnerships with our clients and vendors. We measure our success not just by operational excellence, but by the meaningful interactions fostered at our tables and the trust our clients place in us.

Creative Innovation

We're committed to continually reimagining what's possible in entertainment experiences. We blend traditional casino elegance with fresh, creative approaches tailored to each event's unique objectives. By embracing innovation while respecting classic entertainment formats, we create experiences that feel both timeless and distinctly contemporary.

Our Journey

Milestones & Growth

Key moments that shaped VelvetDice's evolution

2018

The Beginning

Founded in Toronto by Emma Laurent and Daniel Zhao with 3 custom-designed gaming tables and a vision to elevate casino entertainment. Serviced our first corporate client, a technology startup's holiday party.

2019

Regional Expansion

Expanded across Ontario with a team of 15 professional dealers and hosts. Introduced our signature themed experiences including the "Golden Era" and "Monte Carlo Nights" packages.

2020

Innovation Through Challenge

Adapted to pandemic challenges by developing virtual casino experiences and small-group entertainment options. Invested in staff training and equipment upgrades during industry pause.

2021

National Presence

Established satellite operations in Vancouver and Montreal. Served our 500th event—a major charity fundraiser that raised over $200,000. Introduced specialized fundraising systems for non-profit events.

2023

Service Excellence

Recognized with the Canadian Events Industry Award for "Best Entertainment Service Provider." Expanded our team to 40+ professionals. Introduced educational workshops and team-building focused experiences.

2025

Looking Forward

Today, we continue to push boundaries in entertainment experiences while maintaining our commitment to exceptional quality, authentic connections, and responsible operations.

Meet The Experts

Our Leadership Team

The passionate professionals behind VelvetDice's success

Emma Laurent

Emma Laurent

Co-Founder & Creative Director

With 15+ years in event design and hospitality management, Emma brings creative vision and impeccable standards to every VelvetDice experience.

Daniel Zhao

Daniel Zhao

Co-Founder & CEO

Daniel's background in corporate events and business development drives VelvetDice's strategic growth and operational excellence.

Sophia Patel

Sophia Patel

Client Experience Director

Sophia ensures flawless client journeys from first contact to post-event follow-up with her extensive service experience.

Marcus Johnson

Marcus Johnson

Training & Development Lead

Former professional dealer, Marcus leads our staff training programs ensuring consistently exceptional service and gaming expertise.

Ready to Work With Our Team?

Contact us today to discuss how we can bring our passion for exceptional entertainment to your next event.

Get in Touch